Connect, Engage, Inspire
You have a mission and a vision. Effective storytelling is what brings those to life. It’s the narrative glue that connects all the parts. Content gets liked, retweeted, and shared. Buzz online translates into measurable action in the real world.
The New BLK is a nationally-recognized creative and strategy boutique. We tell brand stories in the digital age – with groundbreaking creative strategy, killer content, and social campaigns that move the needle. We are web, social, and mobile native. Founded in 2010 and headquartered in Omaha, we partner with forward-thinking clients that are local, regional, national and global.
Stories That Move
Double Double
CAMPAIGN
Through a multi-year, integrated campaign driven by digital, mobile, social, and video, we doubled year-over-year web traffic and more than doubled total visits to the forest. New memberships exploded, the donor base expanded, and the brand went from under-the-radar to front page news. The campaign culminated in the gala event, Feather Our Nest.
First Ever Sellout
CAMPAIGN
For the past four years, The New BLK has developed an annual campaign for Maha –driven by digital, mobile, social, and video. We’ve been able to grow the festival each year, including a first-ever sellout. This year, the festival goes from one day to two and includes an entrepreneurship conference.
Led A Brand Transformation
CAMPAIGN
Our multi-year “Call Me Maverick” campaign led the way for a broader brand transformation for UNO, as it changed from a commuter school to a vibrant campus and a Division II athletic program to a Division I contender. Digital, social, and video were the cornerstones of the campaign, helping build a sizable social program, generate significant press coverage, open a new arena, and increase season ticket sales by 90%.
Our Clients
Expanded Audience Through Storytelling
WEBISODES
Through an ongoing web video series, we have helped Bellevue expand its reach nationally and internationally, with our International video airing on state TV in China. We produced long play episodes (4-6 minutes) for web and shorter versions (15s, 30s, 60s) for social, pulling from the same library of b-roll and interviews.
Expanded Audience Through Storytelling
NATIONAL BROADCAST + DIGITAL
Produced national broadcast and digital PSA (60s, 30s, 20s, 15s, and 10s versions), airing on national TV, including Good Morning America. Was the 3rd most played PSA in the country in 2017. We are reaching a new generation of donors through social media and by going deeper in the storytelling through an episodic web series that has been picked up as in-flight entertainment on American Airlines.
Our Clients
Services
Services
BRANDING
STRATEGY, NAMING, IDENTITY, NARRATIVE
VIDEO
GALA EVENT, PSA, EPISODIC BRANDED CONTENT, SOCIAL MEDIA CONTENT
DIGITAL
WEB/SOCIAL/MOBILE STRATEGY, SITE DESIGN & DEVELOPMENT
OUTREACH
CAMPAIGN STRATEGY & CREATIVE DEVELOPMENT
Services
Services
VIDEO
BRAND NARRATIVE, EVENT, WEBISODES, TV, SOCIAL MEDIA CONTENT
DIGITAL
WEB/SOCIAL/MOBILE STRATEGY, SITE DESIGN & DEVELOPMENT
OUTREACH
CAMPAIGN STRATEGY & CREATIVE DEVELOPMENT
BRANDING
STRATEGY, NAMING/IDENTITY, NARRATIVE