Expanded Audience Through Storytelling
NATIONAL BROADCAST + DIGITAL
Produced national broadcast and digital PSA (60s, 30s, 20s, 15s, and 10s versions), airing on national TV, including Good Morning America. Was the 3rd most played PSA in the country in 2017. We are reaching a new generation of donors through social media and by going deeper in the storytelling through an episodic web series that has been picked up as in-flight entertainment on American Airlines.